Is This New Web 2.0 “Stuff” Important to Internet Marketers?
My buddy, Michael Campbell sure thinks so. He recently said on his blog that "Organic SEO is dead… 1994 – 2007. May it R.I.P."
Now Michael is a fellow that I've been listening to about Internet Marketing for a long time. He has a great newsletter – one of the few that I make sure to read each time it comes out.
I'm personally just starting to research Web 2.0 and its use promoting my different websites. I knew it was important and getting more so, but when Michael Campbell makes a statement like the one above (in reference to new Web 2.0 tactics), I take notice.
Here's an excerpt from his most recent newsletter on the subject:
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Will the Web2.0 Fad Fade Away? by Michael Campbell
Question: On the subject of using Web2.0 for SEO.
Are you *really* telling me that Google is throwing out its Pagerank system, in favor of the latest items from Newsvine, Digg etc, which appear at #1 in the search results? I wonder if they've got a built-in "fade time" and disappear after a week?
Answer: Er… I'm not saying that Google is throwing out it's PageRank algo. You can still put up a site, announce it to directories, get some incoming links and wait three months to show up in the rankings for a couple of keywords. What I'm saying is "change happens" and they've "moved the cheese."
Certainly there will be cheese doing it the old way. But if you want a lot of new cheese and you want it really fast… post to your blog, announce on the social news sites, then bookmark those posts, and ping the RSS feeds.
The way that Google works, is crawl, index and sort. It's weathering the sorting process over the "long term" that remains to be seen.
12 weeks have passed, but when I search Google for one of my first keyword phrases, I hold down six out of the top 10 spots. Same deal for a six week old one, I still have the #1, #2, #6 and #9 spots.
Even if they do not stand the test of time, it's easy enough to make another blog post and run through the 20 minutes of web 2.0 promotion, to snag several top 10 spots all over again. The cheese keeps moving and so do we… if we want to find it and enjoy it.
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This article written by Michael Campbell and was reprinted with permission of the author.
Signup for Michael's newsletter at:http://www.InternetMarketingSecrets.com and tell him John Mann said "Hello", OK?
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