How To Optimize a Press Release for SEO?

October 14, 2008 by John Mann
Filed under: Internet Marketing 

Here’s a great interview with Greg Jarboe, a Press Release maven conducted by “Dr. EBiz”, Dr. Ralph Wilson.

Great listen if you’re interested in using press releases for backlinks or traffic.

Here’s a recap of the points Greg goes over:

Optimizing a Press Release

1 – Keyword research

2 – Where to place keyword phrase in press release
Headline
Sub Headline
Bold text
Within the first 100 words, the sooner the better (Inverted Pyramid)

3 – Put Links to website in Press Release

4 – Submit to FREE Press Release sites
PRWeb *** Best Bang for the Buck
Business Wire
PR Newswire
Marketwire

5 – Measure Results
Track the number of visitors from press release
I suggest installing StatCounter on your site to do so –
http://www.statcounter.com/ (FREE!)

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