Archive for the ‘Internet Marketing’ Category

I finally found the answer to a question I've always wanted to know. That is, how do I "manage" the members of my list after I recruit them? I guess I've always instinctively felt like there was "something" I should be doing to manage my list besides sending out email after email trying to sell "stuff."

I finally found the answer to my question in the form of an excellent article written by a Super-Affiliate Marketer by the name of Kevin Riley.    

I'm serious. This question has plagued me for years. I could never quite understand why no one else seemed to be wondering about it.

So here's Kevin's article in its entirety:

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How To Set Up Your Follow-Up E-Mail Series To Get The Most Out Of Your Lists

by Kevin Riley

Your online business system should have two separate mailing lists – your freebie list and your customer list.

These lists are not the same, so don't treat them the same. If you want to get the most sales and long-term profits out of your list, you need to set up your follow-up systems properly.

Set And Forget

With a good autoresponder to take care of signing up subscribers and delivering your series of e-mails, you only need to do the work once. So, take the time to design your e-mail series well. Don't provide any time-sensitive information in your e-mail series, as you want to set it and forget it – let it keep sending out the same information for years to come.

For every new subscriber that joins your list, the information will be fresh and new. As long as you're delivering good information, there is no reason to change it.

Your Customer List

This is your most valuable asset and needs to be treated as such. Set up your follow-up e-mails to deliver a series of valuable tips. Since these are paying customers, make this some good "how to" information. Your series of tips should be so good that, if you bundled them together, you could sell them as a report.

Design your follow-up series around the main subject of your product line. If you create a series of tips that will be useful to any customer – no matter which of your products they buy – you will keep all your customers happy. Carry this same subject into your weekly newsletter, and you'll keep your customers on your list for a very long time.

With your customer list, give them a good amount of great content, to balance out the number of offers you place in their e-mails. You'll be selling more products to your customer list, but if you balance it well with the valuable information you're supplying, your customers won't feel that you are only selling to them.

Your Freebie List

The people on your freebie list have not yet qualified themselves to receive your best information – and it wouldn't be fair to your paying customers to give away the same information to this list. But, you do want to give good enough information to this list, so they'll see the value of buying one of your products. As you did with your free report, give them some great "what to do" information.

With your freebie list, you can also increase the frequency of mailing. Set up your autoresponder to send out an e-mail every day for the next 7-10 days. In each e-mail, you can use the "what to do" information to pre-sell one of your information products. In each and every e-mail, have a link and a call to action to buy one of your low-priced reports.
Your freebie follow-up series has one job – and only one job – to move your free report readers onto your customer list. The way for them to get onto the valued customer list is by buying a product. With a freebie list, your follow-up system must sell, sell, sell.

Two Lists

Treat your lists differently and you'll build a profitable online business. Take some time to design your freebie and customer lists. As you create more products for your product line, you can develop other free reports and freebie lists to feed prospects into your customer list. Above all else, treat your customer list as the valuable asset that it is.

Are you ready to "Live the Life of Riley"? Get your FREE, no obligations, no opt-in copy of Kevin Riley's fantastic new report "Your Online Money Factory". As one delighted reader gushed, "This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned." Get it now! Go to: http://YourOnlineMoneyFactory.com

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